Case Studies

The Challenge: Streamlining B2B Sales and Customer Experience for Ebn Sina Medical
Ebn Sina Medical Est., a leading pharmaceutical distributor in Qatar, sought to revolutionize its B2B sales operations by empowering customers with a self-service portal. Here's what they needed to achieve:

• Simplified Order Placement: A new online platform for customers to directly place orders, eliminating reliance solely on field sales representatives.
• Enhanced Customer Experience: A user-friendly B2B portal accessible on desktops and mobiles, improving convenience and self-service options for retailers and groups.
• Streamlined Sales Workflow: Integration with existing systems to ensure orders placed through the portal seamlessly flow into the established sales process.

The Solution: A Bespoke SalesWorx Evolution by Unique Computer Systems
Unique Computer Systems took their industry-leading SalesWorx application to the next level, specifically catering to Ebn Sina Medical's B2B needs. This custom solution provided a comprehensive platform with features like:

• Customer Self-Service Portal: A secure login area for customers to place orders, track order status, and access past order history for repeat purchases.
• Seamless Order Management: Customers can submit orders directly through the portal, with options for uploading LPOs and attaching relevant documents. Orders are then automatically routed to Oracle for processing and fulfillment.
• Integrated Inventory Management: Real-time integration with Oracle ensures product availability and pricing accuracy within the B2B portal.
• Personalized Customer Experience: The portal displays customer-specific pricing, promotions, and bonus rules, similar to what field sales representatives offer.
• Comprehensive Order Tracking: Customers receive notifications for order confirmation, dispatch, and delivery, providing complete order transparency.
• Advanced Features:
  • Single-level manager approval for order placement, ensuring proper oversight.
  • Secure user management at both bill-to and ship-to levels.
  • Order report generation for customers to track order history and status.
  • Downloadable invoices and customer statements for easy access to billing information.
  • Feature management for Ebn Sina Medical to customize portal functionalities for specific customers.

The Impact: Soaring Sales and Customer Satisfaction
Ebn Sina Medical's enhanced SalesWorx has transformed their B2B sales operations, resulting in significant benefits:

• Increased Sales Efficiency: The self-service portal empowers customers to place orders conveniently, freeing up field sales representatives to focus on high-value interactions.
• Improved Customer Satisfaction: A user-friendly platform with real-time order tracking enhances customer experience and fosters loyalty.
• Streamlined Order Processing: Integration with Oracle automates order processing, reducing manual tasks and ensuring accuracy.

Taking Flight with Innovation
Ebn Sina Medical's collaboration with Unique Computer Systems has been a game-changer. By leveraging the power of the enhanced SalesWorx platform, they have streamlined their B2B sales process, empowered customers with self-service options, and ultimately achieved a competitive edge in the Qatari market.