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Interesting news to catch up on this week

17 November, 2014

Samsung’s Proximity will bring brands, consumers closer via beacon technology:

Samsung’s launching of Proximity, a mobile marketing platform that works with beacon technology, will enable a more direct relationship between brands and consumers while giving marketers a viable alternative to Apple’s ever-popular iBeacon in an enlarged beacon marketplace.

For more details, take a look at https://placedge.samsung.com/and http://bit.ly/1zuRzgJ


Fitbit products pulled from Apple store:

Apple is taking a strong stance against those not willing to play within its rules, and this week yanked all Fitbit products from the online store. This is likely in response to the Fitbit folks making a statement recently that it has no interest in working with Apple's HealthKit.

Click here for more details.

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