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Interesting news to catch up on this week

28 December, 2014

Google looking beyond keywords towards people-based targeting:

Keywords have transitioned to a new role in search engine marketing, as channel and target-market advertising move to the forefront. Keywords remain important as intent signals, but linking relationships to things and places has become more valuable. click here to read more

Disney MyMagic+ now works with Apple Pay:

Disney will start supporting payments through Apple Pay from December 24th through its MyMagic+ program. iPhone 6 and iPhone 6 Plus users will be able to make contactless payments at the park’s stores, bars, quick-service restaurants and ticket booths.

Read more athttp://bit.ly/1EzWCm8

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