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Interesting news to catch up on this week

18 January, 2015

‘Facebook At Work’

Facebook has unveiled Facebook at Work, first reported on by the FT in November, via app stores to select enterprise test partners to allow them to create their own social networks.

Facebook at Work looks and feels similar to Facebook with features geared towards companies. Read more

Whatsapp overtakes SMS in volume of messages sent per day

WhatsApp reported that it is now sending 30bn messages a day, 10bn more than SMS!Read More

Losing the Mobile OS Battle: Microsoft’s Windows Phone

It looks like Google’s Android and Apple’s iOS are the two favored mobile operating systems left, with Microsoft’s Windows Phone mobile OS continuing to lose market share globally. Its market share in China fell to .6 percent from from 2.7 percent for the same period a year ago. It has also been taking a beating in the U.S. with market share falling to 3 per cent. Read More

How iBeacons fit into the mobile customer’s buying journey

A company from Amsterdam, Mobile Bridge, has offered its take on how store-based iBeacons can be integrated into a mobile marketing platform.Read On

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